Wilson stressed that companies big and small could – and should – be doing more when it comes to sustainability, and said he passionately believed “travel as an industry needs to get our head around the idea that big is not bad”. Speaking during the panel, Garry Wilson, chief executive of easyJet holidays, agreed, adding any additional costs “should be burdened by government, and by big businesses”. However, David Trunkfield, hospitality and leisure leader, PwC UK, said consumers were “putting the onus on travel businesses to do more”, with 52% expecting travel companies to be more sustainable. The results demonstrated a sizeable gap between consumers’ intention to travel more sustainably and their actions when booking a holiday, with only 28% saying they would be willing to pay extra for a more sustainable break. For the first time, the survey, which has been running every quarter since last December, asked consumers about their attitudes towards sustainability.
The event saw delegates receive an exclusive PwC report analysing consumer and trade sentiment towards travel following the easing of government restrictions. The recommendations came as industry leaders debated whether “travel and sustainability can really go hand in hand” at TTG Media’s latest Agenda 2021 seminar. These were among the key pieces of advice for companies wanting to start out on the journey to become more sustainable.
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